They could be strictly typographical like in the example of Jersey Mike’s: Emblem LogosĮmblem logos may combine numerous elements within a circular shape or seal. There are countless examples of companies whose logos are combination marks. The key to making this type of logo work is to keep the typography simple and to pair it with a unique graphic. Typically, this is done when the logo has to appear in a smaller space-like in the browser tab, as a social media account icon or representing the app on users’ home screens. On the other hand, brands can tear the two components apart. The brand can use the full logo design as Feedly does here: What’s nice about this option is it offers a lot of flexibility. Combination MarksĬombination marks bring together a graphical logo design with lettering. Pepsi’s colorful orb as well as Nike’s swoosh are other examples of abstract marks. However, there’s no counterpart for it in our physical world which makes its shape and color combination uniquely specific to Mastercard. This logo design does represent a shape that many people might recognize-a Venn diagram. Instead, they’re uniquely crafted shapes and layouts that represent a brand and nothing else. However, they don’t represent recognizable objects or personas. Abstract MarksĪbstract marks are similar to pictorial marks in that they’re standalone graphics. Starbucks’s mermaid and MailChimp’s monkey are good examples of this. Mascot logos work well for team sports, but can also be used for brands with mascots that get lots of airtime or have long-standing relationships with the brand. Like the logo for the Philadelphia Eagles: ![]() Instead of representing inanimate objects, however, these logo designs represent animals or people that stand in for the brand. Mascot logos are a type of pictorial mark. These types of logos are good for companies with names of real-world objects. Thanks to the UX laws of proximity and closure, users’ eyes won’t see these two pieces as separate units. It’s two solid pieces-the cap and the nut-separated by white space. However, it’s not a continuous illustration of an acorn. Specifically, the image represents a recognizable object.įor example, this is the pictorial mark logo for Acorns: Pictorial mark logos consist only of an image. ![]() To better understand why this is, let’s take a look at the eight different types of logo formats: 1. Unlike a website or app where you’d incorporate all of these elements, that’s not the case for logos. There are a number of elements that designers bring together to create the perfect logo for a brand: If you’re thinking about adding logo design to your offering, here’s what you need to know about designing these types of assets. So why not leverage it to design a logo for them as well? They’ll probably end up with a better design if the same designer works on all of their assets anyway. Regardless of what type of products you build, you have to gather this information together anyway. Information on the competitive landscape (especially as it pertains to their visual branding).Deep knowledge of their target audience.A crystal-clear understanding of your client’s brand and identity.There are three things you need in order to design a great logo: What do you do when a new client comes to you with no logo or with one that’s going to stick out like a sore thumb compared to the digital product you build for them? You might be tempted to hand them over to a graphic designer who can create a new logo for them. From the different ways to piece a logo together to the principles that drive effective logo design, Thinking about offering logo design services to clients? Before you do, make sure you’re well-acquainted with everything that goes into a great logo.
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